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Cookies policy

This Cookie Statement explains how Rubicon Project and its affiliates (collectively “Rubicon Project”, “we“, “us“, and “ours“) use cookies and similar technologies to recognise you when you visit our websites at rubiconproject.com (“Website“).  It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by publishers in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Rubicon Project) are called “first party cookies.”  Cookies set by parties other than the website owner are called “third party cookies.”  Third party cookies enable third party features or functionality to be provided on or through the Website (e.g. like interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the Website and also when it visits certain other websites.

What cookies do we use?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. We may also use cookies for analytics or other purposes.

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website.  We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”).  These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them.  This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns.  In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you serve targeted advertising?

We do not serve targeted advertising on our Websites.  Please see below for more information about targeted advertising served through our Platform and Your Opt-Out Choices.

How can I control cookies?

You have the right to decide whether to accept or reject cookies.  You can exercise your cookie preferences by following the opt-out instructions below.

Your Opt-Out Choices

Because the effect of “Do Not Track” signals remains unclear, and there continues to be no consistent industry understanding of how to respond to such a signal, we do not alter our privacy practices when we detect a “Do Not Track” signal from your browser. Nonetheless, there are many ways to opt-out of the use of Rubicon Project technology for purposes of delivering targeted advertisements. Please see our advertising technology privacy policy, located , should you wish to do so.

You can also refuse or accept cookies from the Website at any time by activating settings on your browser.  Information about the procedure to follow in order to enable or disable cookies can be found on your Internet browser provider’s website via your help screen.  You may wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html for information on commonly used browsers.  Please be aware that if cookies are disabled, some website features may not operate as intended.

Please note that opt-outs operate by placing a cookie on your device that is unique to the browser and device you use to opt-out. They may not function properly if you have configured your browser to reject certain cookies. If you change browsers or computers, or delete the cookies on your computer, you will need to opt-out again. You also can set your browser to notify you when a cookie is being set and to block most cookies, including ours.

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